Connected-Home security startup SAM gets $2.5M seed funding

SAM, a home network cyber defense company has raised $ 3.5 million in a seed funding round. The funding was led by Blumberg Capital, a global early-stage venture capital firm, based in SF, California. SAM provides a platform that can integrate with routers, providing homeowners with an easy-to-use and secure home network.

SAM Solution

The Tel Aviv based company has been working under stealth mode, in partnership with Israel’s largest telecom provider, Bezeq Israeli Telecom. SAM’s advisory team includes former leaders of Israel’s elite intelligence unit 8200 and founders of Team8, a cybersecurity think tank.

Led by Sivan Rauscher, Co-Founder, and CEO, SAM offers advanced features such as device fingerprinting, parental control, router protection and anomaly detection for home networks. Additionally, the company offers high-performance security in collaboration with Intel’s Connected Home Division by integrating its technology with Intel’s chipsets.

A number of high-profile data breach cases were reported in 2017. Cyber-attack victims included large enterprises such as eBay, Yahoo, Target and Home Depot, along with many health and financial institutions, media and government websites. Israel is one of the largest markets in the world to provide cybersecurity products to over 200 Israeli companies specializing in cyber defense, accounting for $ 3B worth of anti-hacking exports in 2013. About one-fourth of world venture capital-funded cyber-security startups are Israel based.

Another IoT and connected home security startup VDOO raised $ 13M in January this year. VDOO’s solution also profiles a connected device’s manufacturer, device type, network interface, OS, and software vendor.


Postscapes: Tracking the Internet of Things

Geolocation tracking startup Hoopo raises $1.5M seed capital

Hoopo, an Isreal-based geolocation startup announced $ 1.5 million seed funding led by a group of investors including Israeli angel investor Zohar Gilon and Ben Marcus CEO AirMap, and Mobileye, an Israeli technology company that develops vision-based advanced driver-assistance systems (ADAS).

Hoopo logo

The startup also announced the official launch of the company, with the goal of creating precision geolocation solutions for low-power wide area networks (LPWA). It will exhibit the solution at the Mobile World Congress in Barcelona, Spain. Hoopo, founded in 2016 will use the funding to grow the business and improve precision for the low-power Internet of Things (IoT) tracking. Hoopo’s geolocation based solution tracks assets in large areas without having to recharge batteries and provide a platform for management and real-time notifications. The customers can receive on-demand geolocation, establish geofences and receive movement alerts of their assets.

As smart city and industrial IoT use cases gain a wide acceptance, the need to have LPWA (low power wide area) connectivity has increased. Hoopo’s solution serves the need for its asset tracking device. “Hoopo is addressing a real business need of companies around the world: cost-effective, yet precise, tracking of their valuable assets with the longevity of battery life up to 10 years in the field,” said Ittay Hayut, CEO of Hoopo.

The patent-pending solution of Hoopo consists of low-cost LPWA gateways and devices, and a cloud-based platform for management of devices and real-time notifications. Interestingly, one of the use cases Hoopo lists on its website is “free-gazing cattle”, a solution which provides geolocation technologies for smart-agriculture.

Orolia, another IoT startup utilizing the LPWA technology to monitor fishing boats makes distress sensors, hence providing fishing boats a much needed search and rescue distress device.


Postscapes: Tracking the Internet of Things

Fish-farm monitoring startup Aquabyte raises $3.5M Seed capital

Aquabyte, a fish-farm monitoring startup developing a smart camera system and web dashboard raised $ 3.5M seed funding. The round was co-led by NEA and Costanoa Ventures. Princeton University and the US and Norwegian investors also participated in the round.

Aquabyte is developing a smart camera system and web dashboard.

The startup, founded by Amit Mukherjee in 2017 and headquartered in San Francisco will use the proceeds to build a team of developers and to refine its machine learning software.

Aquabyte’s solution consists of a smart camera system and web dashboard that utilizes computer vision technology. The camera is installed on a fish farmer’s net pen, and real-time farm metrics can be accessed via the web dashboard. Underwater 3D cameras and gauge parameters of temperature and oxygen help track the critical data. Typical metrics that Aquabyte’s cameras and machine learning algorithms will track include lice count, biomass estimation, appetite detection, and feed calculations.

‘The development of computer vision over the past couple years along with the advent of deep learning has opened up dramatic opportunities to build new vision-related products that can solve very practical, real-world problems,’
said Bryton Shang, founder, and CEO of Aquabyte.

Global fish trade was expected to hit an all-time high, and expected to rise more than $ 150bn last year, according to The Financial Times. One of the major costs incurred in fish farming is that of the feed, hence the company aims to control the feed cost using machine learning algorithms. If successful, it will help farmers to save up to 20-30% of the feed cost. The company is set to expand operations to Norway as the fish farming market is bigger in the Nordic countries as compared to the United States.


Postscapes: Tracking the Internet of Things

Wireless Industrial IoT startup Shoof Tech raises $4.5M in seed funding

Shoof Technologies, a startup providing wireless technology for the Industrial IoT raised $ 4.5M in seed funding. Kleiner Perkins and Modiva Japan led the round.

The Shoof Solution: Your Assets Never Out of Sight

Shoof’s manufacturing and logistics customers will be able to use the solution for indoor and outdoor asset monitoring and tracking in early 2018. Shoof Tech’s solution consists of a cloud platform and equipment – including base stations and tags. With the current funding, Shoof plans to focus on manufacturing and transportation sector.

The startup’s primary focus in tracking indoor assets as the current wireless technologies such as GPS and cellular connectivity put a lot of strain on sensor battery. The batteries die out in a few hours making the solution inadequate to withstand the ruggedness of industrial settings. This is where Shoof Tech’s solution can fill the gap and provide round the clock industrial-grade internet connectivity to expensive assets.

“We are excited to partner with such reputable firms who share our vision of empowering the supply chain and logistics industries with efficient asset-monitoring and tracking connectivity technologies,” said Ra’ed Elmurib, CEO, Shoof Technologies. The startup operates on a ‘subscription-based’ business model whereby its customers incur a monthly recurring fee hence saving the latter from significant infrastructure set-up costs that any industrial-grade IoT solution requires.

Another asset intelligence startup Alchemy IoT recently raised $ 4M in seed investment.


Postscapes: Tracking the Internet of Things

Industrial asset intelligence startup Alchemy IoT closes $4M seed investment

Alchemy IoT, an IoT Asset Intelligence company helping small- to mid-sized industrial customers use AI-capabilities raised $ 4M in seed funding. The investment was led by Aweida Venture Partners.

Alchemy’s Layout Screens

Alchemy’s main differentiation from similar IoT analytics companies is that it eliminates the need to write complex code for customers. Its SaaS (software-as-a-service) application called Clarity is used for asset health monitoring, operations, and maintenance. The system provides extensive API support, from IoT APIs to analytics APIs and component as well as admin APIs. The REST APIs integrate with both cloud-based IoT platforms or directly with customers’ equipment which allows them to access data from assets.

The application’s core features include sensor data monitoring, AI-based analytics, notifications/alerts, and custom capabilities (such as events and dashboards). Alchemy markets its product by stating that it eliminates the need for data scientists and custom coding, though it appears that Clarity would most likely handle regular usage scenarios and leave out edge cases that so often are a norm in industrial use cases.

“Our mission is to make AI-powered IoT a ‘no-code’ proposition, one that any industrial company can quickly start and put to use to gain fast value. Too many of today’s IoT solutions require a massive budget and an extraordinary amount of customization to even getting started – we aim to disrupt and change that.” Victor Perez, CEO Alchemy IoT


Postscapes: Tracking the Internet of Things