Telecommunications Companies: Here’s How To Use End-To-End Enterprise Offers To Boost Revenue

Telecommunications companies are not new to the Internet of Things (IoT). Many have long used these tools as a way to gather data and implement change. These organizations, called communication service providers (CSPs), also tend to be willing to adopt technology that enhances operations. Organizations have routinely used IoT to automate processes and ensure networks remain stable. Yet, further investment in this area can also boost revenue. With the IoT market expected to be a $ 267 billion industry by 2020, according to BCG Perspectives, organizations cannot overlook this opportunity.

End-to-end enterprise adoption could mean new revenue streams

The industry continues to face fierce competition. Finding ways to reduce costs is one thing. Looking for ways to boost revenue streams continues to be critical. However, one of the largest opportunities available to CSPs has yet to be tapped by these organizations.

Within the telecommunications industry, a key area for IoT adoption is in providing platforms for end-to-end enterprise offerings, as well as for connected consumer services. Entry into these markets could provide an incredible new source of revenue. Some experts believe it could represent as much as a quarter of all CSPs’ total revenue within a matter of years.

Another key area for CSPs is in the thriving market of connected homes. Telecommunications organizations will see significant revenue by successfully launching connected home applications for consumers.

Finally, working with commercial entities to create methods for regulatory compliance can also be important. Many entities are struggling in this area due to stringent guidelines. This can be improved with IoT applications through telecommunications companies.

Why telecommunications networks matter

Consider the data from the IoT application. In IoT, there are numerous networks of networks. All are capable of pulling in massive amounts of data that can be used, in a variety of ways, to provide information. However, this type of network requires very specific elements. It must be incredibly reliable, provide ample reach, and have the resilience necessary to manage some of the most challenging circumstances. Other industries, including the semiconductor industry, are finding opportunities to use the tools they have to enhance IoT adoption.

These are the types of services that CSPs can offer beyond what other organizations can. CSPs are now a central point of integration where the digital world connects. Some organizations (generally the largest CSPs in major areas) are already aligning their networks to meet this important, developing need. And, as a result, they are seeing profitable margins.

Where is the endpoint and profit potentials for today’s smaller CSPs? The biggest opportunity lies with enterprise customers. These are end users who are looking for platforms and connectivity that will allow their own transformation into the digital world. CSPs can significantly play a role in this area.

Why CSPs should focus here

The telecommunications industry is still not immune to digital change. In fact, many organizations are struggling financially with the services they offer. High-margin profit centers are being eroded by low-margin network connectivity. Consumers and other end users are finding more affordable ways to get the services they need. New technology, including 5G, is coming as well. That will further increase competition in this sector. As a result, it has become necessary for CSPs to find alternative streams of revenue that can tap into their massive, secure networks to facilitate IoT.

This is also a very significant new opportunity for CSPs. Right now, less than 10% of the overall IoT market comes from connectivity and network managed services, like those CSPs can offer. Implementing these services will enhance profitability. For example, digital applications enabled by IoT, a key service that CSPs can provide, is likely to represent more than 30% of large CSPs’ enterprise-based revenue.

How to take advantage of the opportunities

Putting in place enterprise end-to-end offerings like this can seem overwhelming, but it offers profit potential and fits the framework that CSPs already have. To facilitate this, organizations need to first focus on connectivity. The well-developed networks of CSP management services, as well as their IoT-enabled applications, provide an access point. These organizations already have the ability to scale the number of things connected within any enterprise. They have the tools available to move data across the cloud in a reliable manner. And, they have the means to distribute intelligence to further points.

Creating the digital platform to launch it all

To transform from a typical connectivity service provider into one that meets the newer service demands, a telecom organization needs a versatile IoT platform. The platform must provide the support necessary for large-application development. It must be able to integrate its customers’ backend systems into the new platform. Additionally, it must provide the services that help CSPs manage the cost of their operations as their organization grows.

With 8.4 billion “things” in use and connected in 2017, according to Gartner, it’s time to find a way to tap into this industry. Transforming CSPs’ services through end-to-end offerings can create a new revenue source in one of the fastest growing and in-demand industries today.

 Learn how to bring new technologies and services together to power digital transformation by downloading The Future Services Sector: Connected Services for Continuous Delivery.

Internet of Things – Digitalist Magazine

Wireless charging ‘Forever Battery’ offers innovative AA battery replacement

Wireless charging ‘Forever Battery’ offers innovative AA battery replacement

The world’s first wireless charging alternative to AA batteries, from Ossia, dubbed the Cota ‘Forever Battery’, has earned a CES Innovation Award in the company’s third consecutive year as honorees.

Ossia, the burgeoning wireless power company out of Washington, USA, was founded in 2008 by physicist and technologist Hatem Zeine. Since its wider launch in 2013, its global team of engineers have been developing their wireless power ecosystem.

Even the company name, ‘Ossia’, communicates disruption. It comes from the Italian for ‘alternatively’ and is a musical term for a passage that can be played in place of the original. The label seems well chosen – Ossia’s wireless-power solutions have the convenience of use and flexibility required to replace much of our existing battery technology.

Ossia’s latest advancement comes in form of a reinvention of an energy source we have been using for decades – the AA battery. Over three billion batteries are thrown away each year in the United States alone. The company’s ‘Forever Battery’ aims to reduce this wastage and the environmental impact of battery disposal, as well as provide a battery that never runs out of juice.

Read more: Battery-free Bluetooth tech from Wiliot one step closer to transforming IoT

Aiding wireless charging battery adoption

While Ossia’s previous solutions have required their power receiver to be built into the device itself, the Forever Battery allows devices that support standard battery formats to benefit from the technology – starting with the AA form factor. This world-first has been recognized by the Consumer Technology Association’s CES Innovation Awards Program, making the product an honoree in its Smart Home category.

Cota forever batteries

Cota forever batteries (credit: Ossia)

“Forever Battery bridges the gap between the battery-wire age and the wireless power era,” said Mario Obeidat, CEO at Ossia. “When people see how Cota Real Wireless Power can be implemented in a AA battery, they will start to see the vision of Cota everywhere. The Forever Battery will create awareness of Cota and provide confidence that devices will be powered when it matters.”

This innovation builds upon Ossia technologies that have previous honored at the CES Innovation Awards, including its flagship wireless power system and its wireless power transmitter disguised as a standard ceiling tile.

Read more: Microsoft and GE team up on wind energy and battery tech

How Ossia’s tech works

The Cota wireless power receiver, transmitter, and cloud software combine across multiple devices to allow easy, safe radio-based wireless power. Even when devices are on the move or lack line-of-sight, they can still receive as much as 4W of power from up to four transmitters. The Cota Cloud platform, meanwhile, offers a range of opportunities for businesses and consumers to activate, monitor and manage their Cota-enabled devices.

How Cota wireless charging works

How Cota Works (credit: Ossia)

By combining these products, you can easily retrofit an ecosystem that slots naturally into a home or business and provides constant wireless power. Smart home products such as security systems, thermostats, remote controls and other IoT devices can all easily be upgraded.

Induction and contact-based charging solutions are far more limited by their range, relying on close interaction between electromagnetic fields or resonant charging. In employing radio waves, Ossia’s technology looks better placed to leverage the full potential of a digital lifestyle without wires, granting you greater range without having to worry about recharging or replacing batteries.

Two weeks to go: On 28 & 29 November 2017, we will be holding our Battery and Energy Storage Show event at The Slate at Warwick University Campus, UK, featuring a wide range of specialist speakers from both the private and public sectors.

The post Wireless charging ‘Forever Battery’ offers innovative AA battery replacement appeared first on Internet of Business.

Internet of Business

Intel Offers Innovative Approach to IoT Scaling and Security

Intel Offers Innovative Approach to IoT Scaling and Security

Solution Addresses Critical Issues of Bringing Large-Scale Internet of Things Deployments Online and Securely Managing Devices and Data.

At the IoT Solutions World Congress, Intel addressed the challenges facing the Internet of Things (IoT) market today, and made a critical announcement designed to empower the industry to make the most of the tremendous opportunities ahead.

While earlier reports claimed that we will see 50 billion IoT devices by 2020, the reality is we are nowhere close to reaching those numbers. In fact, recent research reports are far more tempered and predict closer to 30 billion devices in the same timeframe. The reason for the scaled-down outlook is because of the real-time issues of scaling deployments and security.

Today, provisioning and management of devices is a huge challenge, as IoT devices are added manually. It involves coordination between installation technicians, IT network operations, and operational technology teams and can typically take more than 20 minutes for a single device. Imagine installing 10,000 “smart IoT” light bulbs – at present, it could take two years to complete the process. This is to say nothing of the effort required to maintain device privacy and security.

To solve these complex issues, today Intel announced the launch of Intel® Secure Device Onboard (Intel® SDO). This technology securely automates and brings IoT devices online within seconds rather than hours. Intel SDO is being offered to IoT platform providers as a service they can provide to customers who wish to onboard thousands of connected devices.

Intel SDO’s “zero touch” model allows devices to dynamically discover the customer’s IoT platform account at power-on for automatic registration. It offers a one-to-many, one-time enablement solution that can be integrated into almost any device or IoT platform, thereby eliminating the need to custom pre-load provisioning configurations for each IoT implementation.

The Intel SDO also leverages Intel’s unique privacy-preserving IoT identity solution, the Intel® Enhanced Privacy ID (Intel® EPID), to anonymously authenticate the device and establish an encrypted communication tunnel, thereby preventing hackers from tracing the device from factory to owner. Intel EPID establishes a best practice identity model for IoT onboarding and is a proven method with over 2.7 billion keys distributed in Intel and non-Intel MCU processors since 2008.

Intel has expanded the availability of Intel SDO across the IoT ecosystem. Other silicon providers like Infineon, Microchip and Cypress Semiconductor will embed the EPID identity capability in their hardware. Cloud service platform and device management software providers like Google Cloud, Amazon Web Services (AWS), Microsoft Azure and Intel’s Wind River® Helix™ Device Cloud intend to provide integration to support Intel SDO’s zero touch model.

Intel SDO is now integrated with Wind River Helix Device Cloud, its device lifecycle management platform that enables IoT devices to securely connect, monitor, manage and service devices. With the integration of Intel SDO, Wind River’s latest release of Device Cloud includes zero touch onboarding designed to mitigate the risk of security attacks to a device, ensure privacy and deliver automation that dramatically reduces installation and onboarding time to mere seconds, among other new features and capabilities.

Weatherford, a leading oil and gas services company, was part of the Intel SDO pilot program. The company wanted to pull data from existing controllers and install new wireless sensors through a gateway to the cloud to drive oil and gas insights. By adopting the Intel SDO and Wind River’s Device Cloud, Weatherford was able to create a secure, scalable oilfield ecosystem from zero-touch onboarding to continual gateway management. It projects the sheer scale of the market for managed devices could reach 290,000 wells, representing 870,000 sensor data points and nearly 10,000 IoT gateways at a global level.

Intel SDO infographic

The post Intel Offers Innovative Approach to IoT Scaling and Security appeared first on IoT Business News.

IoT Business News

For marketers, virtual reality offers real potential and opportunities

Screen Shot 2017-08-07 at 4.00.36 PM

Is Virtual Reality a disruptive technology or all hype? This is the question that launched a thousand think pieces, yet even the most jaded VR cynic must admit that something feels different about this iteration of the VR boom.

Perhaps it’s the pervasiveness of the technology in popular media — it played a key plot point in the past season of HBO’s “Silicon Valley,” it was featured in Samsung’s Super Bowl commercial, and it was marketed as a way to enjoy Coachella from the comfort (and cleanliness!) of your own home. Or perhaps it’s the rosy financial outlook offered by respected research firms – Goldman Sachs predicts AR/VR will be an $ 80 billion industry by 2025 and IDC forecasts 100 million AR/VR headsets will be sold in 2021, a 10 times increase over last year’s sales. Maybe it’s that anyone can access and create VR easily with recent advances, like 360-degree cameras and authoring/publishing platforms.

See also: 5 effective and smart ways to do VR marketing today

One indisputable fact is that growth in the industry is dependent on content. And not just any content, but content that leverages the inherent benefits of 360-degree immersion, and demands to be seen and heard. If there’s one thing that will stop VR growth in its tracks, its lack of quality experiences to download, stream, or purchase.

Enter the marketers

The same marketers currently creating 30-second TV ads will play a major role in shaping VR. Though the term “branded experience” gets thrown around often in marketing and advertising conference rooms, rarely does it find a better fit than VR — Lionsgate’s VR trailer for their new iteration of Blair Witch, for example, captured the attention of its audience. The heightened emotional response of horror movies dovetails nicely with the excitement of immersion in an unfamiliar world.

For a marketer new to VR, there is some expected trepidation. What kind of new equipment will I need to buy? Will I need to learn how to code or outsource to expensive engineers for the end deliverable? How will I pitch this new technology to clients?

The reality is that creating VR is not difficult. With the prevalence of 360-degree cameras on the market, and web-based software like the InstaVR platform, any marketer with an internet connection can generate VR content today. Everything can be done in-house, no outsourcing or coding required. As for client acquisition, VR’s applicability traverses many different types of businesses. Almost all existing clients will have experienced VR at some point, so the pitch really comes down to how and when to leverage the technology.

Left of Creative, a digital agency that has been doing multimedia productions for over 20 years, created an immersive 360-degree video tour for the U.S. Navy supercarrier U.S.S. Carl Vinson to showcase a VR app during this year’s Sea-Air-Space Exposition — the largest maritime exposition in the United States. Visitors to the exposition got an inside look at the ship in action via Samsung Gear VR headsets. The capture and authoring for the VR application was done primarily using a Gear 360 camera, a laptop, and an authoring platform, proving just how easy it is for marketers to adapt to VR.

New marketing revenue streams

Just as social media has created a new revenue stream for many marketing agencies, so too has virtual reality. Smaller VR-specific agencies are forming, while larger marketing firms are dedicating whole groups to the emerging technology. And with VR not quite reaching mainstream status yet, there’s a novelty and excitement around virtual reality that is palpable in clients. In a world of 600 TV channels and seemingly millions of YouTube stars, creating a shareable, unique, exceptional VR experience has a lot of value in cutting through the noise.

As with traditional web media, there are ad networks dedicated solely to generating traffic to VR experiences and monetizing them. For metrics-driven marketers, you can tie your VR media to Google Analytics to measure engagement, and heat map overlays can show you what areas of your VR experience are most popular. You can even turn a VR application into a direct response vehicle – with APIs able to pull up a phone number to call at the conclusion of a mobile VR app.

VR is also a global phenomenon, allowing marketers to reach a geographically wide audience. If anything, North America lags behind portions of the developed world in terms of VR adoption. While not a totally greenfield opportunity, anyone getting into VR now still has a large addressable market that is still materializing. The Google daydream headset, for example, is slated to be compatible with over 10 million phones shipped this year.

As VR continues to disrupt hiring and training and education, marketing professionals should strongly consider investing in becoming VR-ready. If they’re not actively pitching the technology to their clients, their clients will soon be coming to them asking about it. And if the numbers from Goldman Sachs and IDC are to believed, AR/VR headsets will become fairly ubiquitous in the next decade. The question will then become — which marketers are creating the best VR content and helping their clients stand out?

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