Samsung Cuts Laundry Time in Half with Groundbreaking QuickDrive™ Technology


Samsung Cuts Laundry Time in Half with Groundbreaking QuickDrive Technology

Are you an IoT / M2M  professional ? Join us at IoT WORLD FORUM 2017, on November 15-16, 2017 in London. ( Find out more about Global IoT Market Trends and IoT Companies & IoT Startups.

New WW8800M with QuickDriveTM technology speeds up laundry chores without compromising washing performance, boasting an AI-powered intelligent assistance and the highly acclaimed AddWash™ door


London – 29th August, 2017 – Samsung Electronics Co., Ltd. today announced its revolutionary new washing machine technology QuickDrive™ set to be unveiled at IFA 2017 in Berlin. At the heart of the WW8800M washing machine is Samsung’s exclusive QuickDrive™ technology, which provides consumers the power to dramatically reduce the time it takes to do a load of laundry in half1. On its Super Speed setting, a daily load of laundry completes in just 39 minutes, offering consumers the time-saving solution they always wanted but never had, without compromising washing performance1, energy efficiency, fabric care and durability.


“QuickDrive™ is the industry’s game changer, dramatically cutting the amount of time it takes for users to do laundry and giving them more time to enjoy life,” said B.S. Suh, Executive Vice President of the Digital Appliances Business at Samsung Electronics. “The new WW8800M washing machine uses QuickDrive™ technology to provide fast and powerful washing performance, with a range of technologies and smart functionality that make doing laundry so much easier.”


Improved washing performance with Samsung’s unique technology


Samsung’s QuickDrive™ technology cuts washing time by 50% and energy use by 20%1without compromising the cleaning performance. Its unique drum consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the WW8800M moves clothes from top to bottom in the drum, and the plate in the back of the drum introduces a back and forth movement. It creates a revolutionary dynamic action that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.


In addition, Samsung’s unrivalled QuickDrive™ technology was independently tested by Intertek, the world’s largest testing and inspection organization. Intertek confirmed that QuickDrive™ technology provides the same level of cleaning performance and fabric care as existing products, while reducing washing times.


The new WW8800M also has many of Samsung’s outstanding laundry technologies, like ecobubbleTM, which provides powerful washing performance by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximize the detergent’s effects even at low temperatures.


Smarter, IoT-enabled washing machine for user convenience


Throughout the washing cycle, QuickDriveTM offers a range of smart and convenient features. The IoT-ready WW8800M boasts an AI-powered laundry assistant, which provides three key smart features that help manage laundry more conveniently:

  • Enables consumers to manage a laundry finishing time, freeing consumers to control their schedule on their own terms.
  • Automatically recommendations for optimal wash cycles based on the information such as colour, fabric type, and degree of soiling inputted by the user, eliminating the need for guessing about which cycle is best.
  • Monitors the washer, proactively alerting users about potential problems and providing quick troubleshooting support.


The WW8800M also comes with Samsung’s innovative AddWashTM, a feature that gives users the ability to add items at any time during the cycle2. From a forgotten sock to a delicate item3 that needs to go in later in the cycle, AddWash™ even allows users to add detergent or fabric softener at a later time. The combination of these smart features and AddWash™ creates a synergistic effect that further enhances the user convenience, simplifying the laundry process.


Designed for higher durability and cost-efficiency


Finally, the WW8800M is designed for long-lasting performance. Equipped with Samsung’s Digital Inverter Technology, the WW8800M reduces noise and helps reduce energy consumption while providing exceptional durability4, enabling the washer to maintain its outstanding washing performance and fabric care. It also uses an Anti-Scale Heater a new type of anti-adhesion coating, which ensures up to 55 percent less scale buildup than conventional ceramic heaters5, helping the heater maintain its performance longer with more durability.


Samsung Electronics’ booth will be open at Level 2, City Cube Berlin from September 1 through 6 for IFA 2017.


UK availability and launch

The WW8800M will be available from Late October, from and select retailers including, Currys PC World / Dixons and John Lewis. UK RRP: £1629.99

Hi-res downloadable imagery can be found here.


1 Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.

2 The AddWashTM door only opens only when the drum temperature is below 50°C.

3 Only fabric items, clothing, detergent and softener can be added.

4 Awarded a 20-year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE).

5 Tested on Anti-Scale Heater compared with Samsung’s original conventional heater of WF60F4E0N0W/ET, based on independent testing of weight variation in hard water.


IoT Magazine

Ultrahaptics finds deep pockets for their groundbreaking AR/VR tech

Business people using virtual reality goggles in meeting in office. Team of developers testing virtual reality headset.

With the rapid development of VR and AR technologies, we have experienced fascinating virtual environments, but in terms of haptic feedbacks and vivid feelings, the market still lacks practical and mature solutions.

Ultrahaptics, which was founded in 2013 based on technology originally developed at the University of Bristol, has developed technology that uses ultrasound to virtually create 3D objects and real-life sensations so that users can get feedback from touchless buttons by seemingly gesturing in midair. Its technology will enhance user experience so that VR and AR-related products look just like what we have seen in sci-fi movies for years.

Truly unique technology

Ultrahaptics launched a development kit called UHDK5 TOUCH last year, which included a complete hardware and software package that can be used in product designs and test results. According to TechCrunch writer Lucas Matney, who tried the kit a couple months ago, despite Ultrahaptics still being “in the early stages of finding use cases for its tech,” the technology it’s offering is “definitely an interesting solution to some tired problems.”

With such unique and sci-fi-like technology, Ultrahaptics draws attention from many investors in related fields, and on May 4, Ultrahaptics announced on its official blog that it had raised $ 23 million in just its B round of funding. Dolby Family Ventures and Cornes both participated in this round, along with Woodford Investment Management and IP Group, who already invested in Ultrahaptics in its $ 15.6 million A round of funding.

This recent funding marks not only a large milestone for the firm, but also for the landscape of user input relating to haptics. According to the data provided by VB Profiles in their “User Input – Haptics” market, Ultrahaptics’ B round makes up almost a fourth of all investments — $ 101 million — in this market. In fact, the money raised by Ultrahaptics in all its funding rounds makes up 41% of all funding in User Input – Haptics with the heavy majority of the remaining funding being raised by Immersion.

Immersion, a publicly traded company, is one of Ultrahaptics’ strongest competitors in the User Input – Haptics market; it has raised the most money in the market thus far — over $ 50 million. However, Immersion has had nearly no headcount growth in the last two years, while Ultrahaptics has experienced nearly 300% growth according to LinkedIn data.

Shifting to smart vehicles

Because of its gains in virtual technology, funding from investors and rapid extension, Ultrahaptics is now shifting its focus more to smart vehicles, hoping it can implement its ultrawave technology and midair gesture feedback system in drivers’ dashboards. With this technology, drivers can release their hands from controlling infotainment and audio systems, all while paying more attention to the road.

During the CES in Las Vegas early this year, it was revealed that the firm’s solution was used in BMW’s new virtual touchscreen system, HoloActive Touch. In February, Harman, which was acquired last year by the Samsung Group, partnered with Ultrahaptics to develop a better midair haptic feedback system and to enhance the driving experience with smart cars.

The positive effects from Ultrahaptics’ new funding will drive its developing process more smoothly, and as a result, we should expect more practical and useful solutions for VR and AR related fields in the near future.

The post Ultrahaptics finds deep pockets for their groundbreaking AR/VR tech appeared first on ReadWrite.


DRIVEN consortium will undertake ‘groundbreaking’ driverless car trial

A consortium of vehicle companies known as DRIVEN has announced plans to undertake a ‘groundbreaking’ driverless car trial between Oxford and London on UK roads and motorways.

Most current UK driverless car trials have focused on areas with slow-moving traffic or not on public roads. Using V2V (Vehicle-to-Vehicle) technology, the cars will communicate with each other to warn of potential hazards. While the cars will drive autonomously, a human will be on board in the vehicle to help ensure safety during the initial trials.

DRIVEN will show how autonomous vehicles will change the world

AI software maker Oxbotica leads the DRIVEN consortium. The company’s founder, Professor Paul Newman of Oxford University, says: “We’re moving from the singleton autonomous vehicle to fleets of autonomous vehicles – and what’s interesting is what data the vehicles share with one another, when, and why.”

The project has received £8 million in funding by the Government’s CCAV (Centre for Connected and Autonomous Vehicles) which set aside £13 million for driverless investments. Within the next two and a half years, the government plans to have a fleet of autonomous vehicles on UK roads.

DRIVEN will have access to the RACE (Remote Applications in Challenging Environments) facility operated by the UK Atomic Energy Authority for its trials. This state-of-the-art robotics centre based at Culham Science Centre intends to consolidate its position as a test site for driverless cars.

From the RACE facility, the driverless vehicles will be able to make use of a 10km track replicating the roads, junctions, roundabouts, and even traffic lights and pedestrian crossings the cars will have to deal with safely once on public roads. It will test their ability to monitor and react to other vehicles, cyclists, and people in realistic circumstances, whatever the weather.

RACE Director, Rob Buckingham, said: “RACE has been working with Oxbotica for some time now. The DRIVEN team brings together the right combination of interests and enthusiasm to change the conversation in this exciting field from mostly speculation to real world detail. DRIVEN will show how autonomous vehicles will change the world, both for the public and industrial users.”

The vehicles need to be robust in their ability to deal with the unpredictable nature of the road for both safety reasons and to prove their worth to a public who remain anxious to let go of the wheel and let a computer take over control of their vehicles.

“DRIVEN is important because it will answer questions around cyber security and insurance as well as the underlying technology. RACE has a key supporting role: enabling testing on the Culham Science Centre site before we venture on the public roads,” continues Buckingham. “DRIVEN reinforces our aspiration to enable connected and autonomous vehicles to be widely adopted. Starting in Oxfordshire we are already thinking about how autonomous vehicles fit within modern transport plans for both Oxford and Didcot Garden Town. DRIVEN is a very important step on this journey.”

Trials on public roads are due to begin in 2019 and IoT Tech will keep you updated on all developments.

Are you impressed with the pace of driverless car development? Share your thoughts in the comments. Latest from the homepage