IoT product development platform Seebo banks $16.5M Series A

Seebo, a cloud-based IoT product development platform announced today an $ 8M extension of its Series A funding. Returning investors TPY Capital and Viola Ventures led the latest round. Other investors that participated in the investment include Pritzker Group Venture Capital and Japan’s Global IoT Technology Ventures.

The latest round brings Seebo’s Series A funding to $ 16.5M and the total investment to $ 22M since its launch in 2012. The company will use the funding proceeds to bring onboard partners and incorporating new business solutions in its industrial IoT platform.

“We’ve succeeded in driving customer adoption and outstanding product value. Today we see a surge in market demand from industrial companies – from metal mining companies to machinery and industrial lighting manufacturers – in addition to top-notch B2C brand manufacturers that we continue to serve.”Seebo CEO and co-founder Lior Akavia

Participation by the returning investors TPY Capital and Viola Ventures show that Seebo’s investors have confidence in the company’s performance and the growth plan it has laid down. Executives from both the investment firms observed that the company has the ability to reach enterprise and startup customers globally.

Companies looking to add IoT-functionality to their existing products or startups planning to launch new products with embedded-IoT features can utilize Seebo’s IoT development platform.

The platform supports IoT modeling, prototyping and simulation, system launch, and analytics. Other IoT-platform companies such as Carriots (now acquired by Altair) and Prodea (now part of Arrayent) also provide IoT-enablement features for consumer products and enterprise companies. However, Seebo goes an extra mile by providing an ‘idea-to-market’ ecosystem for product/service developers. It provides integrated features to help generate BOM (bill of materials), estimates the cost of the whole solution, drags and drop features/functions, and connectivity to factories and component vendors.

Seebo boasts having customers such as Stanley Black & Decker and Ralph Lauren as well as several upstart consumer brands.

Postscapes: Tracking the Internet of Things

Smart pregnancy tracker obtains $2.3M in grants for R&D and product development

Bloomlife, a smart wearable for pregnancy tracking has raised $ 2.3M in two grants. The funding proceeds will be used for product development and R&D.

Bloomlife Smart Pregnancy Tracker

The wearable sensor can be used by women in the third trimester of pregnancy to monitor contraction patterns. The sensor-package helps monitor as well as count contractions accurately from home. The sensor also tracks the average frequency and duration and the pattern of contractions.


“These grants allow us to further develop and validate our prenatal wearable platform for labor detection (preterm and term) and remote fetal monitoring, the two areas of greatest concern especially for high-risk moms.”CEO Eric Dy

How does it work?

Pregnant women can place the contraction tracker on their stomach via an adhesive strip. Once attached, the wearable device can be synced to Bloomlife’s mobile app. On activation, the device shows the uterine activity on the mobile app. It can also show ‘contraction patterns’. An ultra-low-power noise circuit tracks the fetal ECG and fetal movement.

The planned research study will take place during the next two years. The research grant was released by the European Commission Horizon 2020 program.

Postscapes: Tracking the Internet of Things

Security And Development Must Work Together To Prevail Against Threats

The Ponemon Institute’s 12th annual Cost of Data Breach Study contained some good news for the world’s business community. Average data breach direct costs continued their downward trend. Between 2016 and 2017, they fell by 10% from $ 4 million to $ 3.62 million per breach and from $ 154 to $ 141 per record.

But the study also found that the size of the average data breach increased by 1.8%, to more than 24,000 records. Taken together, these statistics suggest that companies are getting better at reducing breach-related costs, but they are still struggling with the equally important task of keeping their data and intellectual property safe.

Scott Johnson, director of product management for Micro Focus Fortify, a software security vendor, says companies will remain vulnerable to intrusions until they begin taking security measures at the application level. “The network perimeter is no longer viable,” he says. “While it helps with some security issues, that is not where many of today’s vulnerabilities start or are escalated by hackers.”

Security must begin in the development process

In addition to firewalls, point protection, gap analysis, user training, and other countermeasures, companies need to ensure that security is an integral part of all applications they purchase or develop. “A lot of companies are focused on security for external applications,” says Andreas Gloege, SAP director, quality assurance solutions. “But it is important to remember that about 50% of all attacks are happening on or via internal applications.”

Internal applications are particularly attractive to hackers because they often contain more sensitive information than external applications. When developing internal applications, companies need to enforce a process that compels the IT security and application development teams to work together.

“This approach is not only possible but absolutely necessary,” says Damien Suggs, Saltworks security senior technology security manager. “Security and developers have to understand that they are on the same side. Security can convey this by recognizing a finding of vulnerability that needs to be addressed and then working it through the development process until it is remediated.”

Establishing a formal role for security experts in the development process can help resolve vulnerabilities before new software is released into the wild. This more proactive approach better protects valuable data stores while allowing companies to safely leverage the competitive advantages of ubiquitous connectivity.

Companies must become more security focused

To enhance security further, companies must build security into their corporate cultures. They can pursue this objective by using education and training to create a more threat-aware workforce. Security training for IT staff also should be part of this effort since few technology workers enter the workforce with a thorough understanding of security best practices.

“One of the interesting findings in our 2017 State of Security Operations report was that only one in nine universities offer security courses as part of the requirements for a computer engineering degree,” Johnson says. “That has to change.”

Until educational institutions become more focused on security, companies will have to take responsibility for improving the competency of their technical workers. Third-party security experts can help mitigate this risk by backstopping internal resources on an as-needed basis. These vendors can be particularly useful for threat assessments and identifying vulnerabilities associated with particular systems, applications, and data stores.

Vulnerabilities are likely to increase with IoT

Even as companies act to improve their security posture, they must recognize that no security system is 100% effective. Vulnerabilities are unlikely to go away—especially as the Internet of Things is woven ever more tightly into the fabric of modern life.

As companies build their security-focused cultures, they should communicate that vulnerabilities are defects in applications and not deficiencies in the developers or security staff who are supporting the products. Since these risk factors cannot be completely eliminated, any measures taken to promote security have to be balanced with the day-to-day needs of running a business.

“Security cannot be something that is slowing down the business,” Gloege says. “Security has to be something that comes naturally into what the company is doing.”

Mitigating risk and maximizing efficiency will continue to be significant challenges. To find the right balance, companies must do more than install firewalls and security appliances. They must integrate security awareness into every job description, product offer, and development effort. There really is no other choice.

Want to learn more? Listen to the SAPRadio show “Your Application Security: The Perimeter has Moved,” and check @SAPPartnerBuild on Twitter.

Internet of Things – Digitalist Magazine

Integrated Software Development Environment for ADAS and Automated Driving

Welcome To A Hands-free World | Automotive Radar Obstacle Simulation and RF Measurements

As the car industry moves from being mechanical towards the next generation of autonomous vehicles, new autonomous and ADAS technologies are being developed at a blistering pace. Renesas is claiming to achieve improved development efficiency and faster time-to-market for ADAS applications with its new upgraded e2 studio IDE. In the wearables arena, ST has developed a compact contactless module for easy and secure payment using wearables like wristbands or fashionwear like watches or jewelry. ST is also providing an open development environment for prototyping advanced Smart Driving applications, including vehicle connectivity to back-end servers, road infrastructure, and other vehicles.

Integrated Software Development Environment for ADAS and Automated Driving

Renesas expands its e² studio integrated software development environment for ADAS for R-Car V3M with various features to boost the performance of ADAS and automated driving applications. With the new e2 studio, Renesas helps its customers to achieve improved development efficiency and faster time-to-market. The firm plans to offer the updated IDE in Q1. Read more.

Boost Your Contactless Payment Designs With All-in-one Module

ST has launched a new ‘ST53G System-in-Package’ all-in-one module for easy and secure contactless transactions using wristbands or fashionwear like watches or jewelry. The module, says ST, overcomes the space and cost barriers by combining a miniaturized and enhanced NFC radio with a secure banking chip in one compact 4mm x 4mm module. The ST53G meets all relevant card-industry standards, including EMVCo compliance, ISO/IEC-14443 NFC card emulation, and MIFARE ticketing specifications. Read more.

Open Development Platform for Secure Car-Connectivity Applications

The Modular Telematics Platform (MTP) from STMicroelectronics provides an open development environment for prototyping advanced Smart Driving applications, including vehicle connectivity to back-end servers, road infrastructure, and other vehicles. The MTP consists of a central processing module utilizing the firm’s latest Telemaco3P secure automotive-telematics processor and a comprehensive set of automotive-connectivity devices to improve development flexibility and extensibility. The MTP can be used for advanced automotive telematics use cases including remote diagnostics and secure Electronic-Control-Unit (ECU) Firmware Over The Air (FOTA) updating. For these use cases, it has extension connectors for V2X and precise positioning modules, too. Read more.



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Internet Of Things | IoT India

Continuous innovation is at the core of development for the IoT vision

The summer break is behind us. With a rested mind, we want to reflect on the status of the Internet of Things (IoT). There are many factors affecting the market place. On the technological side, continuous developments excite supply and demand: the return of relevance of connectivity forms with LPWAN and 5G, the evolution and sophistication of platform services, the questions on the relationships between IoT and robotics and IoT and artificial intelligence (AI).

On the business side, there is an increasing attention from the demand side, the so-called IoT adopters, in understanding the objectives and the implications of IoT solutions and the technological, social, and regulatory environments within which IoT solutions are developed. To explore all that, Saverio Romeo, the principal analyst at Beecham Research, spoke to Bernd Gross, the chief executive of Cumulocity, which is now part of Software AG. He is an influential protagonist in the IoT market and shares his view on how the IoT vision is becoming reality as well as how Cumulocity fits into the IoT landscape.

Saverio Romeo: Bernd, tell us how you see the current Internet of Things market status.

Bernd Gross: The market is moving decisively towards an informed understanding of the potential of IoT solutions. Therefore, we start to see solid and strategic investment in the Internet of Things. We are in front of very complex projects because of their strategic nature, but also because of their size and their sophistication. For example, we are working on projects involving more than 100,000 machines. And, the project does not only aim to monitor these machines, but to run sophisticated activities such as predictive maintenance of those machines. Bear in mind, 100,000 machines is just the beginning. The project is moving towards a global roll-out, which will involve a larger number of machines. Our customer portfolio in the Industrial Internet is becoming extensive with projects for companies such as Gardner Denver, Pfannenberg, Tünkers and Hubtex.

SR: Do you see this level of maturity across sectors?

BG: The industrial and manufacturing sectors are strongly embracing the objectives and the vision of the Industrial Internet, or Internet 4.0 as used in Germany. And, if we take into consideration the complexity of manufacturing processes, it is encouraging to see a deep level of involvement of companies in IIoT projects. However, there are other sectors showing similar maturity. Telematics is one of those. We are working with leading telematics players such as Octo Telematics. Octo has been a key protagonist in segments such as usage based insurance (UBI) and its journey has been extraordinary, moving from in-house platform solutions to collaboration with Cumulocity because of the growth it is experiencing. There are interesting developments in the energy sector and in smart cities. Cumulocity is involved in smart city projects in Estonia and Australia. However, the speed of development is not as fast as in the Industrial Internet because of the types of stakeholders involved and their business models. And, finally, retail is also increasing IoT adoption. But, we do not see […]

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