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Tag Archives: customer
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Product and price have been the foundational differentiators in retail for decades. However, in a world plagued with ever-evolving consumer expectations and innovative new competitors, relying on these...

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Stop for a second and think about how nice it would be if you could boost your company’s profits by 95 percent. Or let’s be conservative and ask for a smaller number like 25 percent. The truth is...

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Read MIT SMR’s latest research report on executive use of KPIs in the digital era. MIT Sloan Management Review’s recent strategic measurement research investigates the role of key performance indicators...

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Imagine being able to provide customers with immediate responses to inquiries, integrating chatbots to answer questions when live agents aren’t available, and providing real-time reporting all...

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Digital transformations are happening everywhere as companies of all sizes across the globe contend with the changing nature of using new technology to deliver value to customers. What started simply...

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Loyalty programs are supposed to unlock great value for companies by driving higher sales and boosting brand affinity. So why aren’t they doing this? Although more and more companies now have loyalty...

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Internet of things (IoT) is not a mere buzzword in India anymore. From smart homes to digital payments we see IoT being implemented in almost every industry. But there are many challenges being faced by...

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It’s easy to get obsessed with technology – it is the key enabler of today’s revolution – but the harder part of the transformation is cultural. It’s about putting the customer experience and...

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The application of IoT is booming with new use cases arising near enough daily. But, contrary to its growth, the sector risks inertia if businesses lose sight of the key objectives digitisation was founded...