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Tag Archives: customer
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Read MIT SMR’s latest research report on executive use of KPIs in the digital era. MIT Sloan Management Review’s recent strategic measurement research investigates the role of key performance indicators...

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Imagine being able to provide customers with immediate responses to inquiries, integrating chatbots to answer questions when live agents aren’t available, and providing real-time reporting all...

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Digital transformations are happening everywhere as companies of all sizes across the globe contend with the changing nature of using new technology to deliver value to customers. What started simply...

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Loyalty programs are supposed to unlock great value for companies by driving higher sales and boosting brand affinity. So why aren’t they doing this? Although more and more companies now have loyalty...

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Internet of things (IoT) is not a mere buzzword in India anymore. From smart homes to digital payments we see IoT being implemented in almost every industry. But there are many challenges being faced by...

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It’s easy to get obsessed with technology – it is the key enabler of today’s revolution – but the harder part of the transformation is cultural. It’s about putting the customer experience and...

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The application of IoT is booming with new use cases arising near enough daily. But, contrary to its growth, the sector risks inertia if businesses lose sight of the key objectives digitisation was founded...

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The relationship between Apple Inc. and Corning Inc. is like a marriage. Corning makes Gorilla Glass, which is in the screen of every iPhone, and the two companies have been together since the iPhone’s...

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Retailers are beginning to embrace RFID in-store with a view to transforming stock accuracy. But, while great, there are potentially some even greater benefits of deploying RFID. Firstly, real-time tracking...